Coaction furniture identity and shoe bench

The white COACTION® BY ROYDEN wordmark over a hazy photo of the plywood shoe bench in a school workshop, seen through glass
Role
Brand identity & product design
Context
Design technology, self-initiated
Deliverables
Identity, Shoe Bench 01
Year
2023

Coaction is a self-initiated project for my design technology course: a furniture brand, and its first product, a plywood shoe bench.

I designed the identity system, from the wordmark and pixel icons to the guidelines, and the bench itself. Its legs draw on monuments I studied for their weight distribution and structure: Stonehenge, the Eiffel Tower, a paifang in Taiwan and the Temple of Hephaestus.

Identity

Coaction, by Royden: a wordmark, a submark and a set of pixel icons.

The Coaction brand sheet on paper: the wordmark on a ruler grid, the CO→ submark, COLLECTION 01, pixel glyphs, numerals and a grey paletteEight black pixel icons on white, on paper: arrows, faces and crossesThe Coaction guidelines board on paper: primary and secondary logos, submark, palette with CMYK, RGB and HEX values, fonts and applications

Shoe Bench 01

Legs that take their stance from monuments, from Stonehenge to the Eiffel Tower.

A framed Coaction poster of the bench with sneakers on its shelf, "The premier destination for premium home furniture", on a sunlit slatted wallThree phone screens on paper: the Bench/Shoe rack product page with View in AR and Add to cart, a CO→ lifestyle shot and a boy putting on shoesA roadside billboard reading COACTION® SHOE BENCH 01 in front of trees, on paper

Connections

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