Foamo body wash packaging

The white foamo wordmark above five dark body wash bottles with orange, lime, blue, pink and yellow pumps, on deep indigo
Role
Brand identity & packaging
Product
Foaming gel body wash
Deliverables
Bottles, print
Year
2022

Foamo sells a foaming gel body wash bursting with fruity scents. I designed its identity and packaging.

Five scents, from citrus and apricot to honey and sunflower, share one dark bottle and are told apart by the colour of the pump. Every order comes with a card and a quiet discount.

Packaging

One dark bottle, five scents, told apart by the colour of the pump.

All five Foamo scents in a line on paper, cropped at the labelThe rose + coconut bottle floating beside a close-up of its pink pump, on paperThe hyacinth + lavender bottle floating beside a close-up of its blue pump, on paper

Identity

A wordmark in four colourways, and a thank-you in every order.

The foamo wordmark in four colourways above its palette of navy, lilac, pale blue, aqua and cyan, on paperNavy and pale-cyan Foamo cards: foamo.com business cards and Thank You for Ordering! inserts

Connections

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