Go Green campaign for UMAG

Street billboards being wheat-pasted with GO GREEN. posters in orange, blue and green, "Polar bears would go extinct in 80 years. Act now."
Role
Campaign & poster design
For
UMAG, University of Hong Kong
Deliverables
Posters, out of home, merch
Year
2022

Go Green is an advocacy campaign for a low-carbon way of life, made for UMAG, the University Museum and Art Gallery at the University of Hong Kong.

Every poster says the same thing: all actions have consequences. A polar bear, a rubbish bag and a sea turtle carry it as puffy 3D icons, from posters to billboards, a shipping container and tote bags.

Posters

All actions have consequences, repeated until it sticks.

A framed All Actions Have Consequences. poster with orange 3D polar bears on a sunlit slatted wallA lilac All Actions Have Consequences. poster with blue 3D rubbish bags, hung on chrome clamps against greyA cream All Actions Have Consequences. poster with orange 3D polar bears on a chrome stand

Out of home

Polar bears would go extinct in 80 years. Act now.

A shipping container hanging from a crane, printed with the bear, bag and turtle and GO GREEN. → University Museum and Art Gallery, on paperA worker wheat-pasting a blue GO GREEN. poster onto a street billboardA canvas Go Green tote printed with the bear, bag and turtle, hanging against coastal rocks

Connections

  • A framed All Actions Have Consequences. poster with orange 3D polar bears
    Framed poster
  • A lilac All Actions Have Consequences. poster with blue 3D rubbish bags
    Lilac poster
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