Morph Site Engineering identity

The Morph identity as a book spread: a hi-vis vest and the brief on the left, the mark's construction, palette, packing tape and a branded truck on the right
Role
Brand identity
Client
Morph Site Engineering
Industry
Civil engineering
Year
2022

Morph Site Engineering offers civil engineering and design services, and makes sure its work complies with regulatory requirements. I designed its brand identity.

The mark is an M constructed on a grid, in orange, blue grey and dark grey, made to go on what a site actually uses: packing tape and hi-vis vests.

The mark

An M built on a grid, the way a site is set out.

The Morph M built in three steps on paper: a grid with a diagonal, grey blocks with circle radii, and the final black markThree Morph colour cards on charcoal, on paper: Orange #EB430C, Blue Grey #546670 and Dark Grey #262626, with tints

On site

On packing tape and hi-vis, where the work happens.

A roll of red Morph packing tape printed with white pixel shapes and the logo, on salmonAn orange hi-vis vest printed with the Morph logo and a large white M, a hard hat held beside it

Connections

  • Three Morph colour cards: orange, blue grey and dark grey
    Morph colours
  • The Morph M built in three steps on a grid
    Constructing the M
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