Nothing: Make Them Hear You

Make Them Hear You: a grainy black-and-white portrait of a man in sunglasses layered over speaker hardware, the line set in Nothing's white dot-matrix type
Role
Brand strategy & campaign design
Deliverables
Campaign, out of home, web tool
Context
Brand strategy brief
Year
2026

Make Them Hear You is a brand strategy I wrote for Nothing, answering a brief: a global house party series across London, Tokyo and Mumbai, set in Nothing's dot-matrix type.

Beside it sits Glyph Sound, a free web tool, open to everyone. Record any sound and it generates a Glyph pattern unique to your frequency, so no two are ever the same. It's built so the idea travels far beyond three cities.

Campaign

One line in Nothing's dot type, from wheat-paste to rooftop billboard.

Black and white MAKE THEM HEAR YOU dot-type posters wheat-pasted on a brick wall at night, a shopping trolley in front
A rooftop billboard against blue sky: a man holding a phone, NOTHING PHONE (3) and MAKE THEM HEAR YOU in dot type
A bus-shelter poster of a person holding a white Nothing phone to their ear, NOTHING PHONE (3) in dot type

Glyph Sound

Record any sound and get a Glyph pattern that is yours alone.

The Glyph Sound app as a grid of parts on stone: rhythm grid, DJ sets, recording pills, a speed slider and a yellow download button around a phone
A GLYPH SOUND post from @nothing, "Coming to London, Mumbai, Tokyo", beside the Glyph LED ring showing a waveform, on paper
Five dark Glyph Sound screens on paper: home, Build from Scratch with DJ drop packs, a rhythm grid, Sample a Moment and the finished Glyph Sound

Connections

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