OB-1 brand identity and website

An iPhone on a glossy beige surface showing the OB-1 mobile site: Ranked #1 on Terminal Bench, Autopilot for your entire codebase, and a Join Waitlist field
Role
Brand identity & web design
Client
Open Block Labs
Product
OB-1, a terminal coding agent
Year
2026

I designed the brand identity for OB-1, a multi-model coding agent from Open Block Labs that runs in the terminal.

The system is made of what the agent does: its task prompts and bot logs, set in arcs around the wordmark. The same arcs carry the website, from the waitlist hero to the phone.

Mark and system

The agent's own logs, set in arcs, are the brand's texture.

The white OB-1 wordmark inside thin overlapping circles on near-black, set on stone
Three arcs of monospaced prompts and bot logs on near-black, labelled THE INPUTS, THE WORK and THE OUTPUT, on paper
THE SELF-IMPROVEMENT poster on paper: arcs of text such as "OB-1 got faster. Nobody trained it." around a circle, the wordmark below

Website

Autopilot for your entire codebase, and one field to join the waitlist.

The dark OB-1 landing page: Enterprise, Manual and Careers in the nav, the hero headline, and arcs of OB-1[BOT] commit messages
The Join Waitlist field with its pale-blue arrow button and consent line, alone on near-black, on paper
Three dark OB-1 mobile screens on a pale-blue gradient: bot-log arcs, the waitlist hero and the wordmark over circles, on paper

Connections

  • The white OB-1 wordmark inside overlapping concentric circles on near-black
    OB-1 wordmark
  • The OB-1 Join Waitlist field with a pale-blue arrow button on near-black
    Join the waitlist
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