Shazoom F1 in Schools identity

The Shazoom identity: the orange-red wedge mark over the wide SHAZOOM wordmark on charcoal
Role
Brand identity
Client
Shazoom, F1 in Schools team
Location
Hong Kong
Year
2024

I designed the brand identity for Shazoom, an F1 in Schools team from Hong Kong.

The mark is a stack of red wedges that reads as an S, a Z and a flag at once. It sits beside a wide wordmark, and runs through the guidelines, the team's cards and its digital presence.

The mark

One red mark reads as an S, a Z and a flag.

The horizontal Shazoom wordmark and F1 IN SCHOOLS TEAM over a faint white render of the carThe Shazoom mark explained on paper: the red symbol read as the letter S, the letter Z and a flagThe white Shazoom logo reversed out of Shazoom Red, #FF2E00

Guidelines

Shazoom Red, sand and matte grey, with clear space measured in X.

The primary and horizontal Shazoom lockups on clear-space grids marked X and X/2, on paperThe Shazoom palette on paper: Shazoom Red #FF2E00, Red Sand, Sand, Matte Gray #1A1A1A, Gray Sand and White

In use

From the team principal's card to the app icon.

A white Shazoom business card for Roberto Polimeno, Team Principal, on sunlit volcanic rockShazoom touchpoints on paper: an app icon, an Instagram story and a browser tab reading SHAZOOM — F1 in Schools

Connections

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