Terra bakery brand identity

Role
Brand identity
Client
Terra
Industry
Gluten-free bakery
Year
2022
A kraft Terra box printed with terracotta shards, BOULANGERIE ET PÂTISSERIE, and "C'est tellement bon que vous ne voudrez même pas partager !"

Terra is a French bakery making artisanal breads with a gluten-free recipe, for the health-conscious gourmet. I designed its visual identity.

Identity

A serif wordmark on a piece of speckled terracotta.

The dark-brown terra wordmark over a speckled orange stone shape on cream, on paperThree speckled Terra shapes in terracotta, sand and dark brown, on paper

Grand opening

Grande ouverture: the posters, and the aprons behind the counter.

A Terra bus-shelter poster on a brick wall: baguettes framed by terracotta shards, GRANDE OUVERTURE. and the logoA black-and-white photo of a baker in a dark apron printed with terra

Connections

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