Terra bakery brand identity

A kraft Terra box printed with terracotta shards, BOULANGERIE ET PÂTISSERIE, and "C'est tellement bon que vous ne voudrez même pas partager !"
Role
Brand identity
Client
Terra
Industry
Gluten-free bakery
Year
2022

Terra is a French bakery making artisanal breads with a gluten-free recipe, for the health-conscious gourmet. I designed its visual identity.

The serif wordmark sits on speckled shapes in terracotta, sand and dark brown, carried onto the boxes, the aprons and the posters for its grand opening.

Identity

A serif wordmark on a piece of speckled terracotta.

The dark-brown terra wordmark over a speckled orange stone shape on cream, on paperThree speckled Terra shapes in terracotta, sand and dark brown, on paper

Grand opening

Grande ouverture: the posters, and the aprons behind the counter.

A Terra bus-shelter poster on a brick wall: baguettes framed by terracotta shards, GRANDE OUVERTURE. and the logoA black-and-white photo of a baker in a dark apron printed with terra

Connections

  • A kraft Terra mailer box printed with terracotta shards
    Terra box
  • The terra wordmark over a speckled orange stone shape
    Terra wordmark
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