ROYDEN'S PLAYGROUND ®

ROYDEN SO 2024
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Coaction

Coaction

Coaction

Coaction

Brand Identity

Visual identity for Coaction. A self initiated project for the design technology course.

In the culmination of my GCSE Resistant Materials course, I embarked on a project to design a Shoe Bench. This piece was inspired by the minimalist aesthetic and practicality of Ikea’s flat-pack furniture. The final phase involved crafting a distinctive brand identity to encapsulate the essence of the product.

Meet Coaction: a subdued yet bold brand identity. Approaching this identity with

Capacities

Brand Audit, Logo Design, Type Exploration, Icon Design

Drawing inspiration from the wonders of nature, I incorporated captivating elements into the design of the leg for my shoe bench. I found inspiration in renowned global monuments, carefully considering their weight distribution and structural characteristics. Influences from remarkable landmarks such as Stonehenge in England, the Eiffel Tower in France, the Paifang in Taiwan, and the Temple of Hephaestus in Greece guided my creative process.

Drawing inspiration from the wonders of nature, I incorporated captivating elements into the design of the leg for my shoe bench. I found inspiration in renowned global monuments, carefully considering their weight distribution and structural characteristics. Influences from remarkable landmarks such as Stonehenge in England, the Eiffel Tower in France, the Paifang in Taiwan, and the Temple of Hephaestus in Greece guided my creative process.